As eco-conscious stylists with component sensitivity, partners James and Adam knew there was something in common between local and national salon chains – they all carry products that contain noxious ingredients and have domestic habits that are not World-friendly. ” We knew we wanted to change the salon industry for the better, James said. The couple dreamed of opening a hall that, in their own words, will keep you and the planet beautiful.
In 2011, their corporate identity, Beauty Innovations Inc. his dreams came true with the opening of his first full-service natural hall, named Bii, an acronym for. “We are proud to know that our hall makes every effort to protect our environment intact and its people from harmful components. Man, ” he says. “This is the foundation of Bii and we have a commitment that we will never deviate from this foundation on which the company is built.