Working with our guests, we use our skills and decisions to get a customized look according to each customer’s request. We see hospitality as our first service; everything else, including hair cutting and dyeing, serves it. Since its inception, Immortal Beloved has been recognized in numerous national and industry publications as one of the best saloons in the country for its quality services, impeccable design and business practices.
Immortal Beloved is a fashion house designed, designed and built by celebrity hair stylist Kelly Gorsuch. We offer a style house in Richmond, Virginia dedicated to stylish and wearable hair. Our working philosophy is inspired by a saying attributed to Aristotle: “we are what we do over and over again. Perfection, then, is a habit, not an act.”Excellence in hairdressing is a combination of talent and experience.
Feel free to move about the stylists in our salon. The most important aspect of hairdressing is finding a stylist who “catches you” someone who fits your personality and understands your style needs. Each stylist has a different feel with their own hairdressing. If you’ve been browsing our site but aren’t sure who might be the best fit for you, please call us for personalized advice to the stylist who best suits your style. Kelly has built a welcoming space and filled it with outstanding talent so you can be assured of your services. We invite you to the Immortal Beloved: enjoy the journey!