Jaye Aardema

9660 W Linebaugh Ave Tampa, Florida 33626


Co-founder, owner and master stylist Elena Filoqi opened the belanova salon in 2009.

We proudly serve the Westchase area and were “recognized as a highlight in the Westchase community”by Westchase Neighborhood News & Lifestyles magazine. It has been our privilege and pleasure to offer our customers the latest styles and trending techniques in all our services. Specializing in innovative salon services, each stylist has years of hands-on experience, a uniquely edgy style, youthful energy and, most importantly, exceptional skills as stylists and hair artists.

We are committed to the art of hair and want every experience you have in our salon to be comfortable, enjoyable and unique. Every stylist in our salon trains every week and always learns something new. The stylist you work with will start your session with a personalized consultation. During this process, you and your stylist will consider the shape, facial features and skin tone of your face, all of which will help us choose the color and style that will best accentuate your style and personality. Ninety-nine per cent of our first-time customers return customers and referrals and remain so for a lifetime.

As one of the best hair salons in the Westchase region, we invest heavily in product research and further education. We believe that knowledge is the key to staying at the top of the industry, facilitating our innovative efforts, and we want to please our customers. Our team of stylists and makeup artists in belanova are very talented with many years of practical experience. We test every product used or sold in our salon in different hair and skin types, just making sure you offer high quality products that we recommend from our own experience. Some of our products include Wella, Loreal Professional and Loreal Homme for men.

Instagram: @hairby.jaye

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